Priceless Pets

There are thousands of animal shelters in Brazil. And most of them are overcrowded. Yet, people keep spending a lot of money to buy a pet rather than adopting one. We believe there's no difference between pure-bred animals and shelter animals. To show this, we invited one pet shop to lend its displays for one day. We replaced the animals for sale with pets for adoption. Without telling people. AGENCY NBS / Dentsu Aegis Network, Rio de Janeiro, Brazil DIR. Claudio Reston ART DIRECTION Augusto Correia, Bob Ferraz EDITOR Rafael Carreiro PRODUCTION Visorama, Sonido AWARDS Cannes Lions - Bronze Health Cannes Lions - Finalist Health Cannes Lions - Finalist Media Cannes Lions - Finalist PR Best Ads - Best Outdoor of the Week Contagious Mag - Published on #43